Assets have different values under different owners. Crux ensures that your investor relations activities target relevant investors with a clear story, at the right time, and in effective channels.
Ensuring that stakeholders appreciate the transaction rationale, is crucial to achieve an optimum outcome. Crux has provided strategic advice and supported more than 50 successful IPOs and multiple other transactions.
From developing the strategic framework, to establishing a communication platform and targeting investors – Crux helps companies accelerate the start-up process and reduce cost of capital.
Investor relations (IR) is a field of strategic expertise aimed at reducing companies’ cost of capital and ensuring fair valuation of their securities. Key elements of IR include communication of the company’s investment case to the investor community, and systematic collection of investors’ feedback. Effective IR should be executed by management, with progress reported regularly to the board of directors, which is ultimately responsible for the company’s strategy and shareholder value creation.